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ApproachAI ProductsResearchInnovationTeamPodcast
Podcast

Innovate or Cry

We pull back the curtain and take you behind the scenes of an innovation consultancy.

Hosts Manuel Kreutz and Dr. Babak Zeini discuss innovation methods, explore tech trends and share real-world examples — from foresighting, trend scouting and innovation strategy to business design, prototyping, user research and agile product development. And of course: AI. (Episodes are in German.)

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Topics
Methods & practice
Innovation sprints, business model generation, scenario techniques, the innovator’s dilemma — methods explained and played through with real examples.
Trends
AI & tech trends
Artificial intelligence, robotics, digital sovereignty, sustainability — what technology means for companies and society.
Hosts
Manuel & Babak
Two perspectives, one microphone: the marketing mind with an eye for the market and the innovation expert who lives in the future.
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